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What About First Breakfast? (No Kid Hungry charity event in Minecraft)

24 hours of magical Minecraft moments. Over 1 million meals raised for children in need.

This charity fundraiser featured:

-The Minecraft Middle Earth server as a setting
-Over 15 custom-crafted models with custom textures and animation rigging
-Over 20 donation incentives integrated with the Tiltify API, giving donors the ability to trigger in-game content in real-time
-Multiple scenes featuring voice-acting created exclusively for the event
-Guest appearances from original cast members, such as Sarah McLeod (Rosie Cotton)
-6 hand-drawn timelines so viewers could follow the film-progression alongside the stream
-Over 120 illustrations inspired by the style of Lord of the Rings
-Dozens of Twitch-specific assets, such as layouts and transitions
-Fan-generated trivia challenges
-A professional production team managing the stream for 24 hours
-A colossal battle where viewers were invited to fight alongside the host

Tiltify integrations so that chat could join the fellowship: Tiltify is the standard for live-stream fundraising tools, enabling compliant and transparent fundraising as well as several opportunities to use donations as content-creating moments. For this event, viewers could use their donations to:

-Send Gollum to visit the host
-Spawn a Ring Wraith to attack the host
-Light up sting
-Give ImpulseSV Lambes bread
-Spawn Corey, the No Kid Hungry apple-core mascot, with a message written by the donor
-Kill Boromir (he’s used to it)
-Make it rain potatoes (PO-TA-TOES)
-Summon an orc to attack the host
-Summon a goblin to attack
-Put on the ring to go invisible
-Spawn an Ent to help the host
-Deliver an elf goody bag of helpful items
-Drop a Hobbit sign with a custom message
-Force the streamer to stare into the eye of Sauron
-Send an iconic companion to help
-Trigger a random potion effect
…and more

What About First Breakfast? was developed in collaboration with the award winning Minecraft Middle Earth server and featured ImpulseSV of HermitCraft as its host.

These sample models were made exclusively for this event and were built to appear in vanilla Java Minecraft without having to download mods.

These sample models were made exclusively for this event and were built to appear in vanilla Java Minecraft without having to download mods.

Tiltify integration to spawn friendly characters with happy messages.

Tiltify integration to spawn friendly characters with happy messages.

Chat summoned a giant spider!

Chat summoned a giant spider!

It's raining potatoes!

It's raining potatoes!

To illustrate our film timelines and to add flavor to trivia slides and marketing materials, one of our illustrators hand-drew over 120 characters and scenes inspired by the films. This art, like the models, was donated to Minecraft Middle Earth.

To illustrate our film timelines and to add flavor to trivia slides and marketing materials, one of our illustrators hand-drew over 120 characters and scenes inspired by the films. This art, like the models, was donated to Minecraft Middle Earth.