St. Baldrick's Foundation

Catch a Million to Conquer Kids' Cancer is an annual St. Baldrick's Foundation fundraiser that challenges Pokémon creators and streamers to catch a million Pokémon in 7 days, tracking their activity and their progress in a custom app with leaderboards and prizes.

For this event, we designed the concept, lead the development of the app in collaboration with Echo Gate Tech, recruited creators, and built all of the event assets -- from custom illustrations featuring real St. Baldrick's kids to IP-friendly monster characters and graphics.